Fortunately, the pandemic won’t be with us forever, but 3D creativity certainly will. These companies and thousands of others discovered that creating in 3D not only gave them incredible creative freedom, but that it was also faster, cheaper, more scalable, and more sustainable.
And 3D virtual photography was the foundation for a Ben & Jerry’s marketing campaign. Lowe’s used it to digitize their entire catalog for virtual shopping. Fashion brands used 3D to speed their design processes. When the pandemic made getting together for photo shoots and other creative projects impossible, companies turned to 3D to create. 3D fueled our imaginations, but we couldn’t imagine using it ourselves. We were blown away by the enveloping, fantastical worlds game developers built and the incredibly immersive 3D visual effects in movies, but many of us thought creating in 3D was too technically demanding. The Substance 3D Plugin for Unity will be available later this month, and Substance 3D Modeler, currently in beta, will be available later this year.For years, many creatives saw 3D creativity as equal parts exciting and forbidding. Native Apple M-series chips support for Substance Painter, Designer and Sampler and the Substance Materials Plugin for Photoshop are available today. B2B companies can also use this technology to optimize warehouses. This helps customers make better in-store purchasing decisions and gives retailers the tools to adapt to customers’ needs in real-time. Customers can scan products on their mobile devices to access personalized shopping insights, product price comparisons, reviews, and product details. New AR and 3D shopping tools from Adobe Research and Adobe Commerce bring rich online information to the in-store shopping experience. Meanwhile, the company said it also previewed research projects designed to power future Metaverse experiences. “The emergence of the Metaverse presents exciting opportunities for the fashion world, and Adobe Substance 3D tools are an integral part of our approach, as we execute on our plan to develop 80% of our collections on a digital basis by the end of this year.”
“Incorporating Adobe Substance 3D into our product design and development processes has unlocked a new level of creative freedom for the HUGO BOSS team,” said Sebastian Berg, Head of Digital Excellence at HUGO BOSS AG. Read more | Why I fell in love with Microsoft’s Surface Laptop Studio despite its shortcomingsĪ new Substance 3D Materials SDK has also been launched that allows developers to write their own plugins and use the Substance 3D Material and Model engines inside other applications. For Photoshop users, a Substance Materials Plugin in Photoshop has been launched that joins an existing plugin for Illustrator – which is already used by hundreds of thousands of Illustrator users – and helps save users time and eliminates numerous steps needed to create texture and design variations and 3D effects.
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